Illustrator, InDesign, Photoshop

Before “Class Pass” was made popular, my friend and I came up with the concept of a membership card we called the "Big Ass Gym Pass." We're avid athletes who love trying various activities like yoga, jiu jitsu, climbing, and more, but day passes were costly, and regular memberships limited us to one type of training.

When branding our concept, we aimed for a simple and professional design since the name itself was attention-grabbing. To attract athletes, we took cues from brands like Nike, Adidas, Patagonia, and The North Face, sticking to a classic black and white style.